After a year out of the stands, the 12’s (Seahawks Fans) needed help getting back into shape. The Washington State Lottery teamed up with ‘Hawks alumni Lofa Tatupu and a band of Superfans to whip them back into the loudest team in football.
With Connected TV, radio, OOH, merchandise, and more, we created a massive campaign that our clients loved and the fans loved even more.
The feedback we got from fans was hugely positive, here are some highlights:
This picture of me on Lumen Field looks RIDICULOUSLY squished. It made me laugh so hard I wept, so I kept it.
